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Why Businesses Should Use Instagram as a Marketing Tool

Most of the time people only think of Facebook and Twitter when discussing the use of social media as a marketing tool. The reasons why is known to all and is very obvious. These are the most popular social media platforms with a fan following running into millions. And this is the reason why entrepreneurs are capitalizing on this great following for their business.

However, you can also find lesser known social platforms in the online marketplace that are doing equally well. The one to name is Instagram. Growing your business and reaching your targeted audience is quite easy with Instagram. Instagram as a marketing tools is beneficial for businesses and here are some of the reasons why.

There are now millions of active users of Instagram today. This number might be lower than the following of the two social media giants, yet thinking how short a time it has reached that number of users is really amazing. It has only been in 2010 that this social media platform was created. It has a very promising future growth.
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Although Facebook and Twitter are more personal platforms, Instagram has a business feel to it. Playing in this platform is seventy percent of the world’s leading brands. A serious business it is! More than other social media sites, users of Instagram tend to share, like, and comment on brand postings.
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Another factor that continues to add users to this social media site is the ability to share stories and experiences visually through visual content. It is a fact that visual content is far easier to read and understand than reading pages of text. In Instagram, businesses can post high quality photographs and videos that are authentic to your business.

With visual content you can easily tell the story of your business and build its personality. It can be used to showcase what happens behind the scenes and this adds transparency to your business.

It is not only posting original photos and videos that can be done in this site, but you can also do some editing so that they can be made more relevant to your business. Filters can help add effects that you want by playing with colors, vignettes, and lines. With Instagram, you have an affordable way of establishing a strong brand appeal.

Instagram is best suited for product-based companies because it works with visual content. In this site, you can easily put up photographs of your products of produce demo videos. Instagram is not restricted to just certain types of businesses. Any product and service-based business can use this social media platform. How to take advantage of this great opportunity only depends on your creative ability.